5 key lessons and other content #curation strategies from #IBM Smarter Planet SEO efforts « Writing For Digital

With some 4 million marketing pages on ibm.com, URL strings can get L-O-N-G. Even if you put the the keywords in your URL, if it is eight levels down the directory tree from the root, Google will not give you credit for having the keywords in … Hopefully I can help influence them to contribute to these conversations and can curate the conversations to help the audience understand their relevance. That is the vision. We are building these spaces now in the form of the …
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