Ever since the beginning of time, marketing and sales have had a complicated relationship. In content marketing, it is crucial for these two teams to work together in order to successfully carry out a content strategy. Content marketers focus on the creation and sharing of relevant and engaging content, while the sales team takes advantage of this content and utilizes it to educate and inform potential customers. In this article, Noble Crawford shares three content marketing assets sales people critically need in order to drive sales to a higher level of success.
Buyers who are in the awareness stage of the buying cycle are looking for solutions to a problem they have or perhaps an opportunity exists of which they can take advantage. Blog content that is both relevant and delivered in the right context increases lead generation and conversion rates significantly.”
Make sure you are creating the content your sales team needs. Check out the rest of the article to find out more. For an in-depth guide to boost your content marketing strategy, download our eBook, The Content Marketing Pyramid.
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