Original content is vital in marketing. But producing original content is a significant investment, and doing so day after day can mean sacrificing other important aspects of your business. Content curation requires a much lower investment and complements original content with wider perspectives from outside your organization, enhancing your thought leadership.
Julie Ellis notes that,
...the dictionary definition is “to sift through, pull together, and select for presentation.” This is actually pretty accurate. Because when we curate content, we are sifting through related content of others, especially influencers, and sharing that content in several ways—re-posting an article that someone ...