Original content is vital in marketing. But producing original content is a significant investment, and doing so day after day can mean sacrificing other important aspects of your business. Content curation requires a much lower investment and complements original content with wider perspectives from outside your organization, enhancing your thought leadership.
Julie Ellis notes that,
…the dictionary definition is “to sift through, pull together, and select for presentation.” This is actually pretty accurate. Because when we curate content, we are sifting through related content of others, especially influencers, and sharing that content in several ways—re-posting an article that someone else has written (with their permission), sifting through important content and collecting it for an original post of your own, finding topics and improving what others have written about them, and much more.
For a detailed guide to exactly what curation is, why it’s important, and how to put it to work for you, look no further than The Definitive Guide To Content Curation. Curating is a non-trivial exercise to perform manually, so Ellis details some excellent content curation tools that do the searching work for you in the rest of the article below.
Read original article at Marketing Insider Group…