13 Tactics to Boost your Content Strategy

One of the best ways to improve your content strategy is to make sure you understand your community. Take some time to learn about their interests, goals and what types of content they’re looking for. In this article originally published on Social Media Today, author Michael Bird provides us with 13 tips and tactics to support content marketing initiatives.

Choose quality over quantity. More words don’t necessarily mean more information. More articles don’t necessarily mean more meaningful content. Quality should be your top priority. One high-quality, well thought out post blog post per week will be more effective at generating traffic and value for your readers, over mediocre daily blog posts.

I couldn’t agree more with this tip. High quality, relevant content will provide value to customers and potential buyers. This is the type of content that increases engagement, drives leads and builds your credibility as a thought leader. Don’t just push out content for the sake of publishing. Make sure it provides actionable information based on the needs of your audience. If you’re looking for ways to improve your current content strategy, be sure to read the full article. 

Read original article at Social Media Today…