Although curation has shown to be an effective and efficient method for sharing relevant content with an audience, there are still many misconceptions in the air about the practice and its benefits. Some individuals even question if this method actually does anything for one’s brand. However, our studies showed that most content marketers say curation has helped their brand visibility, among other benefits. In this article, Tasia Gonsalves-Barriero discusses ten common misconceptions about content curation. One often told is that companies do not earn a positive ROI with this method.
Again, knowing the purpose of every piece of content you create or curate is important. Without a strategy in place, you won’t effectively maximize the value of curated content.”
Don’t let these myths hold you back from all of the great advantages of curating content. Take a look at this article to learn the truth about this practice. To gain a deeper understanding of content curation and how to successfully implement it, check out our eBook, The Ultimate Guide to Content Curation.
Read original article at MarketingProfs…