1. Recent Articles

    1. Brands Want Content Curator Jobs

      View all 2 articles » Explore Digiday (22 hours, 52 min ago)

      Brands Want Content Curator Jobs Digital media has emboldened many brands to consider themselves publishers. After all, American Express has credibility on financial matters and Coke has a network 36 million Facebook fans. Who needs publishers to serve as intermediaries? (Read Full Article)

      Content Curation For Large Companies and Brands: Where To Start - bkarma.com   View article

      Comment Mentions:   IBM   American Express   Curation

    2. Content Curation World TV: My Curated Video Channel on Redux

      View all 2 articles » Explore bkarma.com (Jan 26 2012)

      Robin Good : Redux has recently revamped its curation features especially in the direction of providing a unique platform to curate thematic video channels. (Read Full Article)

      Some Of The Best B2C Content Curation Tools - How to make money on internet   View article

      Comment Mentions:   Content Curation   Curation

    3. Slideshows for small Staffs: Content Curation

      Explore new.memberclicks.com (Jan 26 2012) Search

      Good afternoon and happy Thursday! In anticipation of the weekend, we'd like to share a few new presentations and slideshows courtesy of Slideshare. Let us know what you think! Content Curation for Nonprofits. (Read Full Article)

      Comment Mentions:   Content Curation   Curation   Blog

    4. 7 Ways to Bring Your Community into the Content Creation Process

      Explore contentmarketinginstitute.com (Jan 26 2012) Social Media

      7 Ways to Bring Your Community into the Content Creation Process Simply put, if our brand is a story, our community members are the co-authors. Finding ways to leverage their investment is powerful — the authenticity of their external perspective can bring tremendous value to our content marketing efforts. To that end, here are a few ways to integrate our community members into the content creation process. (Read Full Article)

      Comment Mentions:   Content Marketing   Storify

    5. How Pinterest helps users catalog their passions

      View all 2 articles » Explore CNN.com (Jan 26 2012)

      How Pinterest helps users catalog their passions For Heather Neroy, it used to be a tedious process: Whenever she came across an interesting arts-and-crafts project or recipe on the Internet, she would save it for later by copying the link, pasting it into an e-mail and sending it to herself. (Read Full Article)

      Pinterest: A Tool to Curate Relevant Visual Content - Social Media Today   View article

      Comment Mentions:   Mashable   Time Magazine   California

    6. How to Build a Content Calendar

      View all 2 articles » Explore Business 2 Community (Jan 25 2012) Social Media

      How to Build a Content Calendar My post on using listening tools for brand management and content curation will help organize your content curation. Now it’s time to add a content calendar to your strategy to plan what and when to post to your followers. (Read Full Article)

      How to Build a Content Calendar - Business Insider   View article

      Comment Mentions:   Content Curation   Curation

    7. Content curation is the wave of the future

      View all 2 articles » Explore Get Marketzing (Jan 25 2012) Marketing

      eContent Magazine defines content curation as the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Unlike traditional content creation, curation does include generating original content. (Read Full Article)

      What is Content Curation and And Content Curation Tools? - mychoicedelhi.blogspot.com   View article

      Comment Mentions:   American Marketing Association   Pawan Deshpande   Content Curation

    8. Content - Content Marketing Trends for 2012: What's in and What's Out

      View all 2 articles » Explore MarketingProfs (Jan 17 2012)

      No doubt about it: 2011 was a big year for content marketing. A recent survey conducted by my company, HiveFire, found that 82% of B2B marketers today use content marketing. And twice the number of marketers implement content marketing vs. the number of those who use print, television, and radio advertising. (Read Full Article)

      How to Kick Off 2012 as a Content Marketing Pro - Business 2 Community   View article

      Comment Mentions:   HiveFire   Content Marketing

    9. A step-by-step guide to curate your company's news

      Explore Health Care Communications (Jan 24 2012) Marketing , Social Media

      A step-by-step guide to curate your company's news To start applying content curation, communicators need to pay attention to ... So the curated story served to inform media coverage and was itself viewed more than 23000 times. ... Companies are increasingly focused on content marketing. (Read Full Article)

      Comment Mentions:   Content Curation   Content Marketing   Curation

    10. What Makes A Great Curator Great How To Distinguish HighValue Curation From Generic Republishing

      Explore e1evation.com (Jan 24 2012)

      Today content curation is “sold“, promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so? Is it really true that by aggregating many content sources and picking and republishing those news and stories that you deem great is really going to benefit you and your readers in the long run? Is the road to easy and effortless publishing via curation tools a true value creation business strategy, or just a risky fad? How can one tell? (Read Full Article)

      Comment Mentions:   Robin Good   SEO   Content Curation

    11. Is Content Curation Bad For Seo?

      Explore Internet Marketing Tools (Jan 22 2012) Marketing , Search

      Is Content Curation Bad For Seo? To the average Internet marketer, producing and offering original content to website visitors is the number one SEO tool for keeping readers coming back for more. This has been accomplished successfully with the help of auto blogging and RSS feeds that populate blogs with a fresh source of information each day. (Read Full Article)

      Comment Mentions:   RSS   SEO   Content Curation

    12. Twitter acquisition confirms that curation is the future

      Explore GigaOM (Jan 19 2012) Social Media

      Twitter's purchase of Summify, which delivered an email summary of interesting links from a user's social networks, shows Twitter is trying to get smarter about how it filters the flood of information users are exposed to. It's a challenge that's only going to grow. (Read Full Article)

      Comment Mentions:   Curation

    13. Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference

      Explore Beth Kanter's Blog (Jan 19 2012) Social Media

      On an individual practice level, with more and more information being shared and published on the web, the act of content curation can actually reduce our information overload. I believe that sense-making both individually and in collaborative contexts at work or networked projects will be the key to navigating the digital information landscape and finding relevant content efficiently in the future. (Read Full Article)

      Comment Mentions:   Content Curation   Curation

    14. Coca-Cola: Content Marketing Is The Future

      Explore Website Content Made Simple (Jan 18 2012) Marketing , Social Media

      A recent blog post by Joe Pulizzi over at the Content Marketing Institute reminds us all that content is the future of marketing, even for the big guys. Yes, Coca-Cola has come on board, with a new marketing mission statement that reflects its belief in the power of content marketing. It’s called Content 2020, and it’s an approach that takes into account the new ways that people consume and share information. (Read Full Article)

      Comment Mentions:   Joe Pulizzi   Content Marketing   Blog

    15. Content Sharing: How To Get Social Without Social Media

      Explore Website Content Made Simple (Jan 13 2012) Marketing , Social Media

      Today’s consumers demand reliable, comprehensive and sharable content. More and more businesses understand how critical it is to educate potential customers on their products and services by leveraging online content. Content sharing can be leveraged in many areas. (Read Full Article)

      Comment Mentions:   Blog

    16. See all articles >>

  5. Quotes

    1. “ What I tell my friends [is], they are not just pinning but creating. And that's really where they'll find the benefit from Pinterest. ”
      By Heather Neroy
    2. “ Pinterest is a great tool for designers looking for new and different content. ”
      By Jeanine Hays
    3. “ It helps you define your own aesthetic. ”
      By Blogger Jonathan Lo
    4. “ Importantly, it was easy for new users to consume these sets of content visually as structured sets, and to share these sets with others. ”
      By Elad Gil
    5. “ Content curation is a timeless problem that a lot of people have tried to solve. ”
      By Marshall Kirkpatrick

  6. Content Curator Thought Leaders

    (8 articles) Pawan Deshpande

    (6 articles) Shel Holtz

    (3 articles) Jack Humphrey

    (3 articles) Brian Solis

    (3 articles) Robin Good

    (2 articles) Ann Handley

    (2 articles) Clay Shirky

  7. Popular Articles

  1. Curata on Content Curation

    1. Bostinnovation "Insider Awards"

      Explore Curata on Content Curation (Jan 26 2012) Marketing
      by Jessie Zubatkin (Jessie)

      Bostinnovation "Insider Awards" You can imagine our excitement when we came across BostInnovation’s new awards that “celebrate crushing content and dropping knowledge,” because that’s what we love to help our customers do. (Read Full Article)

      Comment

    2. Google Fresh Makes Fresh Content—and Content Curation—Even More Important in SEO

      Explore Curata on Content Curation (Jan 13 2012)
      by Jessie Zubatkin (Jessie)

      The greatest challenge of a search engine is to provide the person searching with the most relevant content based on the search key words. In many cases, the relevance of the content is inherently dependent on how recently the information was published (think of searching ‘Will Ferrell’ and being served a press release announcing ‘Will Ferrell has joined the cast of SNL’ as your top result). (Read Full Article)

      Comment Mentions:   SEO

    3. Free Webinar on 1/19, Sign Up! "Top 10 Ways to Feed Your Content Beast" featuring Pawan Deshpande from HiveFire and Rick Burnes from Hubspot

      Explore Curata on Content Curation (Dec 29 2011) Marketing
      by Jessie Zubatkin (Jessie)

      I'm happy to annouce that registration is open for our upcoming free webinar Top 10 Ways to Feed Your Content Beast with Pawan Deshpande from HiveFire, Inc. and Rick Burnes from HubSpot. Time: 2pm EST on 1/19/12 Register: https://cc.readytalk.com/r/tpcazp3m5c6p Topic: Old school B2B marketing can be summed up in three words - sell, sell, sell. Something remarkable then happened – your prospects wanted something different. They wanted objective CONTENT that would inform them and help them make better purchasing decisions.How can today’s marketers generate relevant, engaging content to support their marketing objectives? It’s near the top of our list of ... (Read Full Article)

      Comment Mentions:   Pawan Deshpande   HiveFire   Content Marketing

    4. Recipe Curation - Gojee got it right

      Explore Curata on Content Curation (Dec 21 2011)
      by Jessie Zubatkin (Jessie)

      Recipe Curation - Gojee got it right I have a huge passion for food and spend a lot of my free time scouring the web for new recipes and ideas. In one of these searches, I came across a interesting website appeared to be curating blogger recipe content. Gojee not only curates their content, they do a great job categorizing the content so it's easy to sort through and allowing you to check out the original blog post. (Read Full Article)

      Comment Mentions:   Curation   Blog

    5. Curating Competitors Gives You the Edge

      Explore Curata on Content Curation (Dec 9 2011)
      by Jessie Zubatkin (Jessie)

      If you’re reading our blog right now, chances are you know that curation – the process of finding, organizing and sharing content online – is impossible without utilizing third-party content. You probably also know that we see content curation as a way for companies to boost or improve thought leadership initiatives. So after reading this headline you may be asking, “How will curating my competitors’ content help my company be seen as thought leader?” The answer is simple: because it works! Here’s why: It keeps readers coming back for more.Providing your audience with the best, most relevant content is a ... (Read Full Article)

      Comment Mentions:   Content Curation   Curation   Blog

    6. 6 Ways Content Curation Can Solve Your Content Needs

      Explore Curata on Content Curation (Nov 30 2011)
      by Jessie Zubatkin (Jessie)

      Though is has always been important, content curation techniques are more and more becoming a key part of content marketing. The creation of original content is vital for the development of consumer engagement, but curated content has some qualities that can add incredible value to any online marketing campaign. When new content ideas are scarce, writers block is in full force or when time is short, content curation can save the day.Here are six ways that content curation can help you meet your online content marketing needs: Added value. Curating content makes information from other sites available on your own, ... (Read Full Article)

      Comment Mentions:   Content Curation   Content Marketing   Curation

    7. Thanksgiving Leftovers – A Content Curation Guide for the Foodie in All of Us

      Explore Curata on Content Curation (Nov 28 2011)
      by Jessie Zubatkin (Jessie)

      Thanksgiving Leftovers – A Content Curation Guide for the Foodie in All of Us Every marketer knows that with Thanksgiving comes endless days of delectable leftovers. Although you may still be shaking off the tryptophan from your Turkey Day meal, it is no time to slow down your marketing efforts. In reality, implementing an effective content marketing strategy is not all that different from eating that sandwich filled with your favorite smorgasbord of Thanksgiving fixins’. Whether your goal is to end Q4 on a high note or start out the new year strong, read on to see how content marketing can fit into your leftover plans.Everyone knows that perfect leftover Thanksgiving sandwich cannot be ... (Read Full Article)

      Comment Mentions:   HiveFire   Content Curation   Content Marketing

    8. Simplify Your Content Marketing Strategy

      Explore Curata on Content Curation (Nov 23 2011) Marketing , Search
      by Jessie Zubatkin (Jessie)

      Do you believe in the value of online content marketing? Congratulations, you are ahead of the game! Now, to really succeed with content marketing and beat the competition, you need a simple and sound content marketing strategy. Marketers need to plan for what content should be created, how and when it will be delivered, and what metrics will be used to evaluate a campaign’s success. The process should be adjustable as needed and repeatable in the future. If you don’t have an online content strategy, it’s time to develop one. Appoint a leader.Too many organizations are cranking out content without ... (Read Full Article)

      Comment Mentions:   Content Marketing   Marketing Strategy

    9. Crafting the Perfect Content Curation Strategy

      Explore Curata on Content Curation (Nov 14 2011)
      by Pawan Deshpande

      Crafting the Perfect Content Curation Strategy Many of the companies that I speak to about content curation spend months debating their content curation strategy. The question most companies tend to ponder is “On what topic should I be curating content?” It’s an important question to answer correctly because you will spend a significant amount of time creating and curating content on the topic you choose. Here’s a three step guide to help you find the right topic. Step 1: Survey the Competitive Landscape In content marketing and content curation, your competitors are not the companies who sell similar products or services. Rather, your competitors are organizations ... (Read Full Article)

      Comment Mentions:   Content Curation   Content Marketing   Curation

    10. You’re putting on the show, but who’s in the audience?

      Explore Curata on Content Curation (Nov 7 2011)
      by Jessie Zubatkin (Jessie)

      You’re putting on the show, but who’s in the audience? The importance of understanding what your prospects want in a curated site. When a comedian goes on stage what is his or her biggest fear? One would assume that it is a silent, unenthused crowd. The success of the comedian’s performance lies solely in the faces of those sitting in their chairs waiting to be entertained. The experiences of those in the audience are what make or break the performance. The same goes for content curation – the process of finding, organizing and sharing relevant content online. The success of any curated site depends on how the audience receives it. ... (Read Full Article)

      Comment Mentions:   Content Curation   Curation

    11. See all Curata on Content Curation articles >>